Youtube Marketing: Is the Social Media Platform Worth Investing?

social media marketing

Marketing a business these days have become very tough to compete. Since the rise of social media marketing, increasing visibility to clients has become more doable. This scenario alone puts emphasis on the importance of keeping a very credible and stable online presence. Not only does it broaden the circle of customers that you reach, but it also keeps current clients within reach.

Facebook, Twitter, Instagram, and other similar platforms has truly brought digital marketing to a whole new level. However, the question brooding around is if similar platform that is Youtube worth the shot? It has already been used been associated as a spot for vloggers, do you think it’s the perfect fit for your business? Let Benchmarkreporter break this discussion detail by detail.

How does it work?

Most often than not, you don’t hear Youtube as a top of the head idea for a social media platform, but it actually is one. Although Facebook and Instagram play out videos too, Youtube is more focused on short clips and videos. They stock these on the platform and plays it back to the general audience.

However, Youtube posts can easily get disregarded too. You need someone to continuously update your promotional videos so it fits to the current trend. Don’t beat around the bush during the start of the clip. Hit the audience with the information you want to convey right at the moment the video starts else, people would only skip it. Conceptualize and present it in a desirable way that retains the attention of the audience.

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What are the Important Highlights?

There are several key points when trying to monetise a video to your clients. On top of the list is the content. This is the core of your strategy. However, it’s not just the video itself that catches the attention of people. You need a compelling description that comes with it which contains rich keywords. When users search, these keywords will work its magic in Youtube’s algorithm and eventually push your content to the top.

Another important highlight are the links that pop at the end of your videos. As you noticed, aside from the recommended videos, boxes with links appear at the last moment. Link other videos you have that keeps your users engaged.

In line with that, comments below the videos also help channels interact with the viewers. You get to see how the audience has taken in your promotion and what was the impact to them. On top of that, you and them can share the clips to other websites as well as other social media platforms. It’s creates a network out of a network of clients.

All in all, Youtube has great potentials that help you promote your business in a method that’s more than just photographs and illustrations. Of course, establishing a great amount of followers is important as well; you may check out Social Rank to build your followers in social media. Now, going back to the original question, is it worth it? The facts above all points to one answer, yes it is. It’s a very convenient method of promotion unique features that ensures the conversion rate of content to cash.

Dangers of Ransomware and How You Can Protect Yourself From This

what is ransomware

Ransomware was featured prominently in the summer of 2017 when the WannaCry attack hit thousands of users, becoming one of history’s largest cyber attacks. While the more significant cases involve large companies dealing with huge amounts of data, small businesses and home internet users have been reported to affected by this as well.

While this is a serious cyber security issue, there are ways that you can protect yourself from falling victim to this. Listed below is an overview on what ransomware is, how it works, and what you can do to protect yourself against this.

What is Ransomware?

Ransomware is a type of malware which gets into the users’ system and accessing their files. Once they have gained control of these, they limit the user’s access to these by locking these files down until the user pays the price or the ransom for the decryption key.

The price often depends on the attacker and the magnitude of the attack, but with the increasing popularity of cryptocurrency, many ransoms are requested to be paid out in bitcoin.

How Does it Work?

There is a number of ways that a system may get affected by ransomware, the same way other types of malware finds itself into a system. Ransomware can infect a system when users visit malicious or compromised websites. It can also find its way into a system via phishing links often found in spam emails.

Once users click on those links, it either redirects them to a malicious site, or it automatically downloads the file on to your system. Ransomware can also be introduced in to the system via maladvertisements, which are advertisements that contain malware that downloads itself onto the system when the user clicks on these. This is especially common now with online businesses and marketing.

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Once it is executed within the system, the malware can either lock the system screen, or encrypt files within the system. In the case of the compromised screen, a full-screen notification is displayed on the screen, informing the user that their system has been compromised, and prevents the user from accessing the system.

This notification also informs the user about the instructions on how to pay the ransom to regain control of their system. If the ransomware is the type to encrypt personal files, access to critical files on the system cannot be accessed in any way or form. Access to the system or the files can only be regained once the user pays the ransom for the decryption key.

Protecting Yourself Against Ransomware

There is no foolproof way to protect yourself completely from ransomware, but there are measures that you can take to minimize the risk of being exposed to this malware.

  • Make sure your system is always kept up-to-date. Everytime your operating system sends out a new patch or system update, it is usually to fix any bugs or vulnerabilities found in the previous version. By keeping your system updated, you guarantee that your system minimizes the number of vulnerabilities in its system.
  • Do not install unfamiliar software. Disable the auto-install option on your system to make sure that any software installation must go through you first. This guarantees that you are familiar with the programs installed on your system and reduces the probability of malware installation.
  • Backup your files. The best way to reduce the damage caused by ransomware is to update your files frequently, so in the event that you do fall victim to this malware, the damage caused isn’t so severe.
  • Invest in VPN. Here are our recommended companies providing VPN services that will fully protect your online information and activities.